More than any other marketing element, a logo defines a company's character. A good logo should be original, recognizable and adaptable to different purposes. Choosing the perfect logo can be tough, which is why Barber Studios provides a custom assortment of diverse possibilities for each client. Here are some things to consider:

The combination of a single-color icon and a complementary type treatment produces a streamlined, corporate look. One example is the leaf-and-text combination for display-building company Oliver, Ross & Associates.

Some logos rely heavily on imagery to evoke a brand’s personality. Graphic icons, whether minimal or complex, make a strong initial impression on the client. Original illustration work, whether hand-drawn or created on a computer, is a memorable way to establish a client’s brand identity. The woodcut-style flag for design company Yankee Doodle Design conveys a dynamic creativity; the illustration of Patrick Henry for the city of Richmond feels more traditional.

Another approach to logo design is to employ a purely typographic approach to evoke certain styles. These logos are purposely designed with little or no imagery so they can be easily adapted for different applications, from packaging to brochures to display cards. An example is the logo for a coin commemorating the 2004 Republican National Convention.

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