2/23/07: Beast of Burden - Independent Film

The latest featured design is a marketing storm for "Beast of Burden," a new feature film produced by Richmond actor Mark Joy ("Pecker," "Dogma," "The Last of the Mohicans"). Joy wanted to promote the film—which he co-wrote and produced —with an informational website as well as some guerilla marketing.

I created www.BeastofBurdenTheMovie.com to give the film a stable web presence and convey information about the plot, actors, premiere dates and DVD ordering information.

These days, web marketing also relies on viral, word-of-mouth buzz. To this end, I created a MySpace page for the film where curious visitors can watch the trailer, and also added the trailer to popular video-sharing sites like YouTube. I also worked on a top-secret project in the vast virtual world of Second Life that will be revealed for the April premiere. Stay tuned!

www.BeastofBurdenTheMovie.com
www.MarkJoy.com

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